Name of Model walking in Paul Smith autumn/winter 2010/2011?

I've been trying to find out who this model is for AGES! If you click on this link: http://www.gq-magazine.co.uk/style/catwalk-fashion-shows/AW2010/Mens/paris/Paul_Smith/full-length-photos# the model I'm trying to identify is the third look (top line, third from the left). He has red hair and was very cheeky during the show. If you know who this is, please let me know! Thanks!